How would you respond?

What advice would you give this fictitious distribution company? Although the company name is fictional, the situation is true-to-life for many industrial distributors. We invite you to share your opinion. We’ll post the best responses online.

Fictitious distributor Primo Industrial Supply sales manager Kevin Fitzpatrick is fed up. He ordered each salesperson to turn in one documented customer cost-saving per quarter. The program has been a miserable failure.

What do you think?
Should Fitzpatrick start to pay his salespeople to turn in the documentation he requires? Should he withhold commission checks from his salespeople until they turn in their report? Or, should he fire the lot of them for gross insubordination?

If you were in Fitzpatrick's shoes, what would you do?